Keep it klear.

Our Mission Statement

We specialize in helping private and public sector clients strengthen strategic communications and federal business development initiatives. We also specialize in tailored PR campaigns targeted towards funding.
Our knowledge and expertise provide end-to-end solutions to enable clients to navigate the complexities of securing Department of Defense (DoD) contracts.
Our proven solutions guide clients to revamp, rebrand and maximize their growth potential.

Our Vision Statement

We seek to bridge the gap between the public and private sectors by helping technology providers deliver cutting-edge solutions to the government.

Illustration
Illustration

About Us

Our experts help to bridge the communications gap between technology solutions providers and the U.S. federal government. As experienced tech translators, we specialize in strategic messaging and branding for both the public and private sector.
In this digital age, our proven strategy helps drive successful collaboration between the public sector, private sector and academia.

Services

icon

Business Development

Our experts help build your brand identity and provide the tools you need to stand out in the highly competitive tech world and secure government contracts.

icon

Corporate Strategy Development

We perform a 360 assessment of your firm’s resource allocation, organizational design, portfolio management and strategic tradeoffs. We help you figure out your “play” with the government and then develop a roadmap to reach your corporate goals.

icon

Mergers & Acquisitions

Creating a unified vision, communications system and brand identity is essential for the long-term success of your merger. We stand up integration management, change management and functional integration to ensure all elements are synced.

icon

Training

Our experts help to bridge the communications gap between technology solutions providers and the U.S. federal government. As an experienced tech translator, we specialize in strategic messaging and branding for both the public and private sector.

icon

Messaging and Counter-Messaging

We develop and refine your message and then ensure that it is heard by your key stakeholders. We help promote positive PR stories and jump on negative PR stories to minimize any negative impact.

icon

PR Development

With almost two decades of experience in the industry, we have the know-how to market your business and create important contacts across the government, particularly the DoD.

icon

Draft Strategic Communications Plan

In the highly niche world of defense tech, knowing how to market the potential of your technology is essential. We help you direct your message to the key decision-makers in government.

icon

Proposal Development/Editing

Let us handle the proposal editing so you can focus on the innovation and technology. We create clear and straightforward pitches about the most intricate technology so that non-technical audiences understand what you are offering in simple clear language.

icon

Technical Writing

Our experts develop a breadth of communications materials, including marketing brochures, presentations, web and social media content and much more. Our products support you to communicate your tech seamlessly to potential investors and clients.

icon

Event Management

We offer full-service event planning and execution, leveraging our expertise to create the ideal atmosphere for networking conferences, team building events or fundraisers. We engage attendees to foster connections and achieve your goals to elevate your brand awareness.

icon

Translating Technical Know-How to the Client

Our experts guide you in translating technical jargon to help you better communicate your capabilities to potential clients.

icon

Branding Workshops

Our full day or half day branding workshops combine strategy and creativity to help you create the foundation of your brand while gaining buy-in from internal key stakeholders.

Thematic Areas of Expertise

Illustration

AI/ML

AI/ML technology is on the forefront of innovation and the potential capabilities for it to serve warfighters are numerous. Training simulations, missions solutions and strategy planning are just a few examples of how your technology could help to serve DoD.

Illustration

5G and Beyond 5G

5G and future generations are essential in the Department of Defense’s arsenal. As they continue to implement the advantages of 5G and beyond, we help our clients make their technology part of the process.

Illustration

IoT

The Internet of Things has already redefined how we engage with everything in our environment. Our clients continue to push the limits of object connectivity, bringing the efficiency of the internet to the tools that warfighters need.

Illustration

Smart Cities

Smart Cities offer the promise of responsive communities, streamlined services and better quality of life. We consult with innovators who realize the power of nuanced, real-time data to connect and support cities as they continue to grow.

Illustration

Cloud Computing

The speed, adaptability and elasticity of cloud computing make it an essential service for warfighters to have access to. As the Department of Defense continues to adopt cloud computing, we can help make sure your technology is part of the process.

Illustration

Data Analytics

Data collection is only as good as the ability to make sense of it. The Department of Defense relies on data analytics that help to break down complex inputs and provide clear solutions and our clients know how interpret data for an effective response.

Meet the Team

Our Clients

Illustration

Bain & Company

Illustration

InterDigital

Illustration

Intel Edge Technology and Solutions

Illustration

EasyStreet Systems

Illustration

McKinsey & Company

Illustration

Bank of New York Mellon

Illustration

ibLaunch

Illustration

Agentis Air

Illustration

C2C Advanced Systems

Illustration

Jackson and Tull

Board Advisory

Previous Experience

Illustration

Office of the Secretary of Defense

Illustration

Joint Chiefs of Staff and Clients

Illustration

Central Intelligence Agency (CIA)

Illustration

Joint Artificial Intelligence Center (JAIC)

Illustration

Cloud Computing Program Office (CCPO)

Illustration

Office of the Chief Information Officer (OCIO), Department of Defense

Illustration

Defense Intelligence Agency

Illustration

Air Force Concepts, Development Management (CDM) Office

Illustration

National Institute of Standards and Technology (NIST), US Department of Commerce

Illustration

United States Agency for International Development (USAID) Client

Illustration

US Central Command (CENTCOM)

Illustration

Montgomery County, MD

Illustration

Federal Emergency Management Agency (FEMA)

Illustration

Mission Essential

News

Illustration

Krystle Kaul with Gen. Lloyd Austin, U.S. Secretary of Defense, at the Atlantic Council Distinguished Leadership Awards in Washington, DC. Krystle had the honor of serving General Austin at CENTCOM.

Illustration

Krystle Kaul's talk titled “US Defense Acquisition 101”. Educating technology companies on how to support the Department of Defense (DoD) to safeguard our nation.

Illustration

Krystle Kaul had the privilege of meeting with U.S. Rep. Jim Langevin (D-RI), widely recognized as the 'King of Cybersecurity'. His extensive knowledge and expertise on policies that fortify our nation's cybersecurity infrastructure are truly commendable. Krystle was honored to engage with him again, following their previous encounter at DEF CON in Vegas.

Illustration

Krytle Kaul with General Paul Selva, Former Vice Chairman of the Joint Chiefs of Staff on a Blackhawk ride during a UAV Test in Albuquerque, NM.

Illustration

Krystle Kaul with General Stanley McChrystal, former Four-Star General and former Commander of US and ISAF forces in Afghanistan, at the Raytheon conference on Defense and Technology.

Illustration

Krystle Kaul with her mentor, General Michael Hayden, Former Director of the CIA and NSA, on "Going Dark: Impact to Intelligence and Mitigations."This was an interview to capture insights on the "Going Dark" challenge for the Public-Private Analytic Exchange fellowship she led sponsored by the Office of the Director of National Intelligence (ODNI) and the Department of Homeland Security (DHS).

Illustration

Krystle Kaul with her mentor, General Robert Caslen, Former Superintendent of the West Point Academy and Former Deputy Director of the War on Terror discussing the state of affairs in Afghanistan for my RAND publication.

Illustration

Krystle Kaul getting a virtual tour of the galaxy wearing a Microsoft Hololens at Case Western University while attending the Meeting of the Minds Summit on smart cities.

Testimonials

Ayan Islam, Cybersecurity Communications and Policy Professional,
Attorney, and Co-Chair of the Cybersecurity and Emerging Technologies Working Group, Women of Color Advancing Peace and Security (WCAPS)

Krystle is a natural born leader and an expert strategic communications and public relations trailblazer in the technology sector. I have known Krystle for more than 18 years and appreciate her ability to translate complex technical subjects, including cybersecurity, 5G technologies, Artificial Intelligence/Machine Learning, smart cities, autonomous weapons systems and more into clear, concise materials for non-technical audiences. Krystle fuses her technical and cultural experiences to create tailored strategic communications plans for public and private sector clients. In addition to being a leading strategic communications expert in her field, Krystle understands the intricate culture of both the Department of Defense and the Intelligence Community to effectively advise her clients on potential engagement opportunities. With her ability to communicate complex technology-related topics and her extensive experience in the public-private sector partnership space, Krystle's unique insights and expertise makes her an unmatched communications thought leader in the field and a valuable resource to any
organization.

Dara Iserson, Founder and CEO of Total Rebrand

“I am so lucky to have hired Krystle to revamp my brand. Sharp, concise, creative and authentic, she distilled my work into less than 6 powerful words that effectively communicate my value. Krystle helped me with a new company name, logo, tagline, mission, vision, goals and objectives. She carefully developed a tailored communications strategy and a branding campaign roll out. She is a strategist, an academic and an artist, trained by the best in the marketing and communications business⁠—possibly a 21st century Edward Bernays. Having Krystle on your team will not only catalyze your agency or company, but also bolster your brand! Thank you, Krystle!”

Contact Us

E-mail

moc.smmocraelkeltsyrk%40tcatnoc

Phone

+1 (703) 665-1555

Address

44679 Endicott Dr #300
Ashburn, Virginia 20147

Thank you!

We will contact you shortly.

Can't send form.

Please try again later.